Top 3 Reasons Focused Mobile Browser Testing is Critical for eCommerce sites
You might be thinking, why do I need to test in browsers? I have a really awesome mobile app! I hate to break it to you, but most people are going to find your mobile site before they find your app. Only your most loyal customers are going to take the time to download an app. This means your mobile browser checkout process needs to be as streamlined as possible.
First impressions matter. Especially when it comes to eCommerce sites. Are people confused by your checkout process? Is your site slow and frustrating? Does it look old and sketchy? 61% of consumers will have a better opinion of your brand if you have an excellent mobile experience. If they have a better opinion of your brand, they’re more inclined to hand over credit card information and make the purchase.
Browser Traffic Volume
Statistics prove there will be a higher volume of traffic from your mobile browser than your mobile applications. It’s much easier to go to the browser and find a website than it is to find an app and download it. This is especially true if you rank well in search engines. Consumers are progressively getting more and more comfortable making purchases on their mobile device. This graph from RetailMeNot’s The State of Mobile Apps for Retailers shows people will use a mobile site over an app for nearly every shopping related activity.
Mobile Traffic is Increasing
Mobile traffic is increasing, and “any company that lacks a mobile-optimized website will lose significant business as a result.” It’s important for your mobile site to be tested across browsers and operating systems and for those experiences to be seamless. This is true not only because consumers are more likely to shop on their phones, but also because it affects your SEO. Google has moved to a mobile-first index and now crawls the web from a mobile view. All in all, this leads to the one key thing you can do to Focus your Mobile Browser Testing – Hire CTE!
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PSST Want to learn how we helped Kauffman Tire launch a new web application in two months? Check out our latest case study.